Terms and Conditions

1.Introduction and Who We Are

Forever Marketplace Ltd ("Forever", "we", "us", "our") operates an online wedding marketplace at foreverweddings.co.uk (the "Platform") that connects independent wedding vendors ("Vendors") with engaged couples and individuals planning weddings ("Couples").

Forever is registered in England and Wales. Our registered office address and company registration number are available on request. Our VAT registration number is available at the foot of any invoice we issue.

You can contact us at: hello@foreverweddings.co.uk

These Terms and Conditions ("Terms") govern your access to and use of the Platform, whether as a Vendor, a Couple, or a visitor. Additional terms apply depending on your account type and are set out in the relevant sections below.

By creating an account, completing registration, subscribing to any paid tier, or otherwise using the Platform, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.

2.Definitions

In these Terms, the following words and phrases have the meanings set out below:

“Booking”: A confirmed agreement between a Couple and a Vendor for the supply of wedding services, facilitated through the Platform, and having progressed beyond Enquiry status.
“Booking Guarantee”: The vendor refund policy described in clause 12, under which Forever refunds the annual subscription fee to a Vendor who receives no confirmed Booking in their first twelve months on the Platform.
“Certified Review”: A review submitted in respect of a completed Booking that has been manually verified by the Forever admin team as having originated from a real, completed booking.
“Client Assurance Programme”: The dispute resolution and mediation service described in clause 22.
“Couple”: Any individual or individuals who register on the Platform for the purpose of discovering, communicating with, or booking wedding Vendors.
“Enquiry”: An initial message or booking request sent by a Couple to a Vendor through the Platform, prior to confirmation.
“Forever Score”: The aggregate merit score assigned to each Vendor profile, calculated from Certified Reviews across five dimensions (Final Product, Communication, Trust, Availability, and Value), expressed as a figure out of 50.
“Foundational Member”: A Vendor who joined the Platform during the early-access period, as notified by Forever at the time of registration.
“Platform”: The website, web application, and associated services operated by Forever at foreverweddings.co.uk and any associated subdomains or applications.
“Subscription”: The paid access tier taken out by a Vendor (currently £200 per year) or a Couple (currently £9.99 per month).
“Vendor”: Any individual, sole trader, partnership, or company registered on the Platform for the purpose of offering and providing wedding-related services to Couples.
“Vendor Content”: All information, text, images, videos, pricing details, service descriptions, availability information, and any other content uploaded to or published on the Platform by a Vendor.
“Wedding Services”: Any services offered by Vendors on the Platform in connection with the planning or solemnisation of a wedding.

3.The Platform — What We Do and What We Are Not

3.1

Marketplace intermediary. Forever operates as a marketplace intermediary. We provide a platform that enables Vendors and Couples to find each other, communicate, and enter into contracts for Wedding Services. We are not a party to any contract for Wedding Services entered into between a Vendor and a Couple.

3.2

Not a vendor of services. Forever does not supply, provide, or guarantee any Wedding Services. All Wedding Services are supplied directly by Vendors under separate contracts between the Vendor and the Couple.

3.3

Not a booking agent. Forever does not act as agent for any Vendor or Couple unless this is expressly stated in writing. Our role is limited to facilitating introductions and providing tools for communication, contracting, and payment.

3.4

Payment facilitation. Forever facilitates payments using Stripe, Inc. as a third-party payment processor. Forever is not a payment service provider, financial institution, or e-money institution. All payment processing is subject to Stripe's terms of service.

3.5

Ranking and discovery. Vendor placement and ranking on the Platform is determined solely by the Forever Score and is never influenced by advertising spend, paid placement, or commercial arrangements with Forever. This is a fundamental and non-negotiable aspect of how the Platform operates.

4.Eligibility and Account Registration

4.1

Age. You must be at least 18 years of age to create an account.

4.2

UK-based services. The Platform is designed for UK-based Vendors offering services in the United Kingdom.

4.3

Accurate registration information. You must provide accurate, current, and complete information when creating your account and update it promptly if it changes.

4.4

One account per person or business. Vendors may not register more than one account for the same business without our prior written consent.

4.5

Account security. You are responsible for maintaining the confidentiality of your login credentials. You must notify us immediately at hello@foreverweddings.co.uk if you become aware of any unauthorised access to your account. Forever implements multi-factor authentication (MFA) and strongly recommends all users enable it.

4.6

Account suspension and termination. Forever reserves the right to suspend or terminate any account at any time if we reasonably believe that these Terms have been breached or that continued access poses a risk to other users or to the integrity of the Platform.

5.Vendor Accounts — Registration and Subscription

5.1

Subscription fee. Vendor accounts require payment of an annual Subscription fee. The current fee is £200 per year (inclusive of VAT where applicable). If we change the fee, we will give at least 30 days' notice before your next renewal date.

5.2

Subscription period. Your Subscription commences on the date your payment is processed and runs for twelve calendar months. It will renew automatically unless cancelled by you at least 7 days before the renewal date.

5.3

Cancellation of Subscription. You may cancel your Vendor Subscription at any time by contacting us at hello@foreverweddings.co.uk or through your account settings. If you cancel within 14 days of payment and before you have used the Platform to receive any Enquiry, you are entitled to a full refund under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. After the 14-day cooling-off period, your access continues until the end of your current Subscription year and no refund is given for the unused portion, except as provided under the Booking Guarantee (clause 12).

5.4

Payment. Subscription fees are collected via Stripe. If a payment fails, we will notify you and provide a 7-day grace period to update your payment details.

6.Couple Accounts — Free Tier and Paid Subscription

6.1

Free tier. Couples may register for a free account, which grants access to browse Vendor profiles, view Forever Scores, and read Certified Reviews.

6.2

Paid subscription. Full access — including messaging Vendors, submitting Enquiries, managing Bookings, accessing contracts and payment tools, and using the Group Vendor Chat — requires a paid Couple Subscription at £9.99 per month.

6.3

Right to cancel. Couples have a statutory 14-day cooling-off period under the Consumer Contracts Regulations 2013 during which they may cancel and receive a full refund, provided they have not commenced use of the paid features.

6.4

Ongoing cancellation. After the 14-day cooling-off period, Couples may cancel at any time. Cancellation takes effect at the end of the current billing month and no partial-month refunds are given, except at Forever's sole discretion as described in clause 13.

7.Vendor Obligations — Accuracy and Honesty of Information

This clause is of fundamental importance to how Forever operates and to the safety of Couples who rely on Vendor information when making significant financial decisions.

7.1

Absolute obligation of accuracy. Every Vendor accepts an absolute and ongoing obligation to ensure that all Vendor Content is accurate, truthful, complete, current, and not misleading in any respect. This obligation applies to: business name and legal status; service descriptions; portfolio images and videos (which must be your own genuine work); pricing information; geographic coverage and availability; qualifications, accreditations, and memberships; insurance status; experience claims; and any testimonials displayed on your profile.

7.2

Portfolio authenticity. You must only upload images and videos that represent your own genuine work. You must not use images created by other vendors, stock photography presented as your own work, AI-generated images presented as real work, or images from styled shoots without clearly labelling them as such.

7.3

Pricing accuracy. Pricing information must be accurate and not misleading. You must not display artificially low prices designed to attract Enquiries with the intention of charging significantly higher amounts.

7.4

Insurance. You confirm that you hold appropriate business insurance, including public liability insurance, for the duration of your Subscription. You must update your profile promptly if your insurance lapses or is materially changed.

7.5

Qualifications and accreditations. You must only claim qualifications, accreditations, or professional memberships that you genuinely hold and that are currently valid.

7.6

Obligation to update. You must update Vendor Content within 7 days of becoming aware of any inaccuracy.

7.7

Compliance with consumer protection law. Vendors acknowledge that as a business supplying services to consumers, they are bound by the Consumer Protection from Unfair Trading Regulations 2008 and must not engage in misleading actions, misleading omissions, or aggressive commercial practices.

7.8

No false scarcity or pressure selling. Vendors must not use false claims of scarcity or other pressure tactics designed to rush Couples into booking decisions.

8.Forever's Limitation of Liability for Vendor Content

This clause must be read carefully. It sets out the limits of Forever's responsibility in respect of the accuracy of Vendor information.

8.1

No verification of Vendor Content. Forever does not verify, check, or endorse the accuracy or completeness of Vendor Content except in respect of Certified Reviews. Vendor Content is published on the Platform in reliance on the representations made by Vendors in clause 7.

8.2

No liability for inaccurate Vendor Content. To the fullest extent permitted by law, Forever shall not be liable to any Couple or third party for any loss, damage, cost, or expense arising from: inaccurate or misleading Vendor Content; Vendor misrepresentation of services, portfolio, pricing, qualifications, or availability; a Vendor's failure to hold adequate insurance; the quality or outcome of any Wedding Services; a Vendor's failure to perform their obligations to a Couple; or any dispute between a Couple and a Vendor arising from any of the above.

8.3

Couple's own due diligence. Couples are encouraged to conduct their own due diligence before entering into a contract with any Vendor, including requesting contracts in advance, verifying qualifications independently, seeking references, and checking reviews across multiple platforms.

8.4

Forever's role in disputes. Where a dispute arises between a Couple and a Vendor, Forever may provide mediation assistance through the Client Assurance Programme (clause 14), but has no obligation to resolve or financially compensate for disputes arising from Vendor conduct or misinformation.

8.5

Non-excludable liability. Nothing in this clause limits Forever's liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation by Forever; any statutory rights that cannot lawfully be excluded; or any other matter for which it would be unlawful to exclude or limit liability.

8.6

Vendor indemnity. Each Vendor agrees to indemnify, defend, and hold harmless Forever and its officers, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from: any breach of clause 7; any inaccurate or fraudulent Vendor Content; any claim by a Couple arising from the Vendor's supply of Wedding Services; or any breach by the Vendor of applicable law.

9.The Booking Process

9.1

Enquiries. Couples initiate contact with Vendors by submitting an Enquiry through the Platform. An Enquiry does not constitute a binding contract.

9.2

Vendor responses. Vendors are expected to respond to Enquiries within a reasonable time. Failure to respond may affect a Vendor's position on the Platform.

9.3

Booking confirmation. A Booking is confirmed when a Vendor accepts an Enquiry and both parties proceed to the contract and payment stages.

9.4

Contracts. The contract for Wedding Services is a direct contract between the Couple and the Vendor. Couples should read all contract terms carefully before agreeing.

9.5

Vendor availability. Vendors are responsible for keeping their availability calendars accurate. A Vendor who accepts a Booking for a date on which they are not available will be in breach of these Terms and of their contractual obligations to the Couple.

9.6

Platform-facilitated communication. All material communications about a Booking should be conducted through the Platform's messaging tools so that a clear record is maintained.

10.Payments

10.1

Payment schedule. Payments for confirmed Bookings are processed in three stages:

Stage 1 — Deposit (25%): Due at point of Booking confirmation.
Stage 2 — Interim payment (50%): Due approximately 90 days before the wedding date.
Stage 3 — Final payment (25%): Due approximately 14 days before the wedding date.

10.2

Payment processing. All payments are processed by Stripe, Inc. By making or receiving a payment through the Platform, you agree to Stripe's terms of service.

10.3

Currency. All prices are displayed and processed in pounds sterling (GBP).

10.4

Failed payments. If a scheduled payment fails, Forever will notify both parties. The Couple will have a 7-day grace period to remedy the failed payment.

10.5

Tax. Vendors are solely responsible for accounting for and paying any taxes arising from payments received through the Platform.

10.6

Chargebacks. Vendors agree to cooperate with Forever in contesting unjustified chargebacks.

11.Cancellations

11.1

Couple-initiated cancellation. If a Couple cancels a confirmed Booking, the cancellation terms set out in the Vendor's contract with the Couple will govern what monies, if any, are refundable.

11.2

Vendor-initiated cancellation. If a Vendor cancels a confirmed Booking, this is a breach of their contractual obligation to the Couple. Forever will use reasonable endeavours to assist the affected Couple. A Vendor who cancels a confirmed Booking may have their account suspended or terminated.

11.3

Force majeure. The occurrence of a force majeure event does not automatically entitle either party to retain monies paid. Refunds in force majeure situations will be handled on a case-by-case basis in consultation with both parties.

11.4

Wedding cancellation. Forever strongly recommends that Couples take out comprehensive wedding insurance before making any Vendor payments.

12.Vendor Booking Guarantee

12.1

Guarantee terms. If a Vendor completes their first full twelve-month Subscription period and has not received a single confirmed Booking through the Platform, they may apply for a full refund of their annual Subscription fee.

12.2

Eligibility conditions. To be eligible, the Vendor must:

Have maintained a complete and accurate profile throughout (profile image, minimum 3 portfolio images, full service description, accurate pricing);
Have responded to all Enquiries within 48 hours;
Not have declined more than 20% of Enquiries without good reason;
Not be in breach of these Terms at the time of application;
Submit a refund application within 30 days of the end of their first Subscription year.

12.3

Refund process. To apply, contact hello@foreverweddings.co.uk with subject line “Booking Guarantee Application”. We will respond within 14 business days. Approved refunds are processed within 30 days.

12.4

Single use. The Booking Guarantee applies once, to the first Subscription year only.

13.Couple Refund Policy — General

Forever operates a case-by-case refund policy. There is no automatic right to a refund except as specified in clause 6.3 (14-day statutory cooling-off period for Couple Subscriptions). All other refund requests are considered individually on their merits.

13.1

Scope. This clause governs refunds of amounts paid to Forever (e.g. Couple Subscription fees). It does not govern refunds of amounts paid to Vendors, which are governed by individual Vendor contracts and clause 14.

13.2

Factors considered. When assessing a refund request, Forever will consider:

Whether the request falls within the statutory 14-day cooling-off period;
The extent to which the Couple has made use of paid features;
Whether a material technical failure on the part of Forever prevented access;
Whether there are exceptional personal circumstances.

13.3

How to request a refund. Refund requests must be submitted to hello@foreverweddings.co.uk with subject line “Refund Request”, including your account email, the amount in question, and the reason. We aim to respond within 5 business days.

13.4

Statutory rights. Nothing in this refund policy affects your statutory rights under the Consumer Rights Act 2015 or any other applicable consumer protection legislation.

14.Refunds in Respect of Vendor Services — Client Assurance Programme

14.1

Forever is not the contracting party. As stated in clause 3, Forever is not a party to the contract between a Couple and a Vendor. Accordingly, Forever is not directly liable for refunds in respect of Wedding Services not performed or not performed to an acceptable standard.

14.2

Client Assurance Programme. Forever operates the Client Assurance Programme ("CAP") as a discretionary service to assist Couples who have experienced significant failures by Vendors on the Platform. The CAP is not an insurance product and does not guarantee financial compensation. It is a mediation, dispute resolution, and advocacy service.

14.3

What the CAP may cover (discretionary). At Forever's sole discretion, the CAP may:

Mediate between a Couple and a Vendor to seek resolution;
Facilitate refund negotiation between the parties;
In exceptional cases of proven Vendor fraud, investigate whether a Platform-level remedy is appropriate;
Provide evidence to assist a Couple in pursuing a claim through the courts or an ADR scheme.

14.4

What the CAP does not cover. The CAP does not:

Guarantee financial compensation to Couples for Vendor failure;
Replace the Couple's right to pursue a Vendor directly through the courts;
Act as a consumer credit scheme or financial guarantee;
Cover services booked or paid for outside the Platform.

14.5

Couples' statutory rights. Couples are reminded that:

Under the Consumer Rights Act 2015, services must be provided with reasonable care and skill. If a Vendor fails to do so, the Couple may have a right to a price reduction or repeat performance.
Couples who paid by credit card for amounts over £100 may have rights under Section 75 of the Consumer Credit Act 1974, making the credit card company jointly liable with the Vendor.
Couples who paid by debit card may be able to make a chargeback claim through their bank.
Couples may pursue Vendors through HM Courts & Tribunals Service (small claims / Money Claim Online) for amounts up to £10,000 without needing legal representation.

14.6

Dispute submission. Disputes with Vendors must be submitted through the Platform's disputes feature within 90 days of the wedding date or the date the issue arose, whichever is earlier.

15.Prohibited Conduct

You must not, when using the Platform:

Provide false, misleading, or inaccurate information in any form
Impersonate any person or misrepresent your identity or business
Create multiple accounts to manipulate the Platform, reviews, or rankings
Submit, solicit, or incentivise fake, misleading, or inaccurate reviews
Use the Platform to harass, threaten, or intimidate other users
Transmit spam, unsolicited commercial communications, or malware
Attempt to circumvent any security feature of the Platform, including MFA
Scrape, copy, or harvest data from the Platform without our written consent
Use the Platform to engage in any unlawful activity, including discrimination under the Equality Act 2010
Attempt to conduct transactions outside the Platform to avoid Platform fees after a connection was made through the Platform
Use Forever's branding, trademarks, or the Forever Score in any manner not expressly authorised
Engage in any activity that, in Forever's reasonable opinion, brings the Platform or its users into disrepute

15.2

Consequences. A breach may result in immediate suspension or termination of your account, forfeiture of any Subscription fees paid, and/or legal action by Forever.

16.Intellectual Property

16.1

Forever's intellectual property. All intellectual property rights in the Platform, including its design, software, branding, the Forever Score methodology, and all Platform-generated content, belong to Forever.

16.2

Vendor Content licence. By uploading Vendor Content, you grant Forever a non-exclusive, royalty-free, worldwide licence to use, display, reproduce, and distribute that content on the Platform and in marketing materials for the purpose of promoting the Platform and your vendor profile.

16.3

Your ownership. You retain ownership of all Vendor Content you upload. You warrant that you have all necessary rights (including copyright and consent from individuals pictured) to grant the licence in clause 16.2.

16.4

IP infringement. If you believe content on the Platform infringes your intellectual property rights, please contact us at hello@foreverweddings.co.uk with full details.

17.Privacy and Data Protection

17.1

Data controller. Forever is the data controller in respect of personal data collected through the Platform. Our processing of personal data is governed by our Privacy Policy.

17.2

UK GDPR. Forever processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

17.3

Vendor obligations. Vendors who receive personal data about Couples through the Platform must process it only for the purpose of responding to Enquiries and fulfilling Bookings, not share it with third parties without the Couple's consent, and comply with UK GDPR.

18.The Forever Score and Certified Reviews

18.1

What the Forever Score is. The Forever Score is an aggregate merit score out of 50, calculated from Certified Reviews across five dimensions: Final Product, Communication, Trust, Availability, and Value. Vendors cannot pay for, improve, or influence their Forever Score other than by receiving Certified Reviews from genuine Couples.

18.2

Review certification. A review becomes a Certified Review only after manual verification by the Forever admin team confirming the reviewer had a genuine completed Booking with the Vendor.

18.3

Review integrity. You must not:

Submit or incentivise a review from someone who has not genuinely received your Wedding Services;
Offer discounts, gifts, or other incentives in exchange for positive reviews;
Attempt to suppress, delay, or prevent genuine reviews from being submitted;
Submit fake negative reviews about competing Vendors.

18.4

Disputed reviews. A Vendor may raise a dispute in respect of a Certified Review through the Platform's dispute feature if they have a genuine and specific reason to believe the review is fraudulent or contains factually incorrect information. The Forever admin team's decision on disputes is final.

18.5

No removal of legitimate reviews. Forever will not remove a Certified Review that reflects a genuine experience, even if its content is negative. Vendors acknowledge that negative feedback, where genuine, is part of the certified review process and essential to the integrity of the Platform.

18.6

Consumer law compliance. Forever's review practices are designed to comply with the Digital Markets, Competition and Consumers Act 2024 requirements on consumer review authenticity.

19.Platform Availability and Limitation of Liability

19.1

Availability. Forever will use commercially reasonable efforts to maintain continuous Platform availability but does not guarantee uninterrupted access.

19.2

Limitation of Forever's liability. Subject to clause 8.5, to the maximum extent permitted by law: Forever's total aggregate liability shall not exceed the total Subscription fees paid by that user in the 12 months preceding the claim; and Forever shall not be liable for any indirect, consequential, special, or incidental loss.

20.Links to Third-Party Services

The Platform may contain links to third-party websites and services, including Stripe and Cloudinary. Forever has no control over and accepts no responsibility for the content, privacy practices, or availability of third-party services.

21.Changes to These Terms

21.1

Right to change. Forever reserves the right to update or amend these Terms at any time, with notice provided by email and/or a prominent notice on the Platform.

21.2

Notice period. For changes that materially affect your rights or obligations, we will give at least 30 days' notice before the change takes effect.

21.3

Continued use. Your continued use of the Platform after the effective date of any change constitutes your acceptance of the updated Terms.

22.Governing Law and Jurisdiction

22.1

These Terms shall be governed by and construed in accordance with the law of England and Wales.

22.2

Both parties submit to the exclusive jurisdiction of the courts of England and Wales to resolve any dispute, subject to clause 22.3.

22.3

Consumer protection. If you are a consumer, nothing in these Terms affects your right to rely on any mandatory provisions of the law of the country in which you are habitually resident.

22.4

Alternative dispute resolution. Details of approved ADR schemes are available from the Competition and Markets Authority (www.gov.uk/cma).

23.General

23.1

Entire agreement. These Terms, together with the Privacy Policy and Cookie Policy, constitute the entire agreement between you and Forever in relation to the Platform.

23.2

Severability. If any provision is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

23.3

Waiver. A failure by Forever to exercise or enforce any right does not constitute a waiver of that right.

23.4

Assignment. You may not assign any of your rights or obligations under these Terms without our prior written consent.

23.5

Contact. All formal notices should be sent to: hello@foreverweddings.co.uk

24.Statutory Information for Consumers

Trader name	Forever Marketplace Ltd
Contact email	hello@foreverweddings.co.uk
Service description	Online wedding vendor marketplace
Price	Couples: £9.99/month · Vendors: £200/year
Payment	Via Stripe (card payment)
Cancellation right	14 days from purchase (see clauses 5.3 and 6.3)
Minimum duration	No minimum for Couples · Annual Subscription for Vendors
Governing law	England and Wales